Kyoritsu Maintenance (9616) Part 2

The hotel chain winning over Japan's travelers

In June, I published a piece on the Chinese hotel chain Atour Lifestyle. I enjoyed learning about the business and the broader hotel industry. It has also been a financially rewarding one, with Atour’s stock up about 60% since then.

So, when I found out about the “Atour of Japan,” it immediately became my research priority. I saw several parallels between Atour and Kyoritsu Maintenance, which operates the popular Japanese hotel chain Dormy Inn.

While neither company is a global giant, both are winning in their domestic markets. Their founder-led, customer-centric cultures and unique service offerings drive strong customer loyalty. Although neither is positioned as a luxury hotel, customers feel they receive five-star service, earning high guest satisfaction scores. Both hotel groups have outperformed their peers on key metrics including RevPAR growth and profitability.